Innovation will always be a hot topic inside business organizations, and the media will drag it out every so often to show they have their hand on the pulse of what’s happening, right now.
On a Monday the buzz will gravitate toward Disruptive Innovation, but when the sun rises the following Thursday everyone will be talking about New Market Innovation and let’s not forget Sustaining Innovation, Breakthrough Innovation and the somewhat confusing Creative Innovation. My point is, much more talk about Innovation is going on than actual innovation. Why Is That?
