Over the weekend, I read a book by Grant Cardone that I picked up in an airport bookstore some weeks ago, entitled The 10X Rule: The Only Difference between Success and Failure.
What drew me to the book was the notion that this “10X Rule” could be applied to every aspect of our lives – spiritual, physical, mental, emotional, familial and financial — and that what gets in the way of taking massive action towards achieving our dreams are limitations we place on ourselves that prevent us from moving beyond mediocrity. Cardone’s view is that we live in a society that is addicted to being average. We conduct research and collect data as a way to establish results that are “good enough”. This societal acceptance of “average” is exactly what inhibits us from believing what is possible, snuffing the life out of the phenomenal capacities we have as human beings, cutting off access to quantum science and thinking.